Sales Fundamentals Course

Sales skills course teaches basic selling skills while introducing participants to tools and techniques for selling in a way that makes it easy for buyers to buy. It is designed to build confidence in making the initial contact with the potential client or customer.

Upon completion of the course, trainees will be expected to:
• Understand how customers buy and the sales process to match the buying cycle
• Recognize their beliefs about selling
• Create a great rst impression and professional opening to a sales conversation
• Demonstrate how to build rapport with a customer to cement a trusting relationship
• Demonstrate how to listen eectively and to ask questions to uncover customer needs and opportunities
• Practice introducing services as benets to meet needs
• Acquire some successful strategies for handling customer concerns and objections
• Practice gaining commitment from customers

Course entails the following sub-topics:
• The psychology and principles of selling
• First impressions
• Building trust and rapport
• Questioning and listening to uncover customer needs
• Features and benefits
• Handling concerns and objections
• Gaining commitment

Upon completion, trainees will receive a certificate of participation from Recourse Training Center.

Those who hold responsibility in sales and for those who want to develop their sales skills and build confidence in making the contact with the client or customer.
All Sales Professionals: Junior Sales Representatives, Account Executives, Sales Managers, and those who are involved in sales professions that would benet from improving their skills in these essential sales and selling areas.

20 Training Hours

Trainees should have:
• Basic understanding of sales techniques.
• Good command of the English language.