LOMA 320 Insurance Marketing Course

LOMA 320 covers marketing principles and the functions of marketing as an integral aspect of the life and health insurance industry.

Upon completion of the course, trainees will be expected to:
• Understand the Introduction of Marketing.
• Understand How Companies Manage Marketing.
• Understand the Market Segmentation and Target Marketing.
• Understand the Marketing Information and Research
• Understand the Customer Behaviour and Customer Relationship Marketing.
• Understand the Basic Product Concepts.
• Pricing Insurance Products: A Marketing Perspective.
• Understand the Distribution Systems and Strategies.
• Understand the Marketing Communications: Engaging the Customer.
• Understand the Promotion Tools.
• Understand the Regulation of Life and Health Insurance Marketing.

• An Introduction to Marketing.
• How Companies Manage Marketing.
• Market Segmentation and Target Marketing.
• Marketing Information and Research.
• Customer Behavior and Customer Relationship Marketing.
• Basic Product Concepts.
• Pricing Insurance Products: A Marketing Perspective.
• Distribution Systems and Strategies.
• Marketing Communications: Engaging the Customer.
• Promotion Tools.
• Regulation of Life and Health Insurance Marketing.

The course is assessed via an online examination after course completion where trainees need to complete a set of questions. Trainees who score higher than 70 and above out of 100 will be awarded a certicate of completion from LOMA.

All employees who are working in the Insurance, Banking & other Financial Services.

30 Training Hours

Trainees should have:
• Basic understanding of Insurance Marketing.
• Good command of the English language.